A new site does not become public the moment it is created. It is checked first. That check is what keeps your site on a platform that is not full of spam and fraud — and what stops someone else's site from dragging the whole domain's reputation down with yours.
The First Review
Right after creation the site shows In review. The address exists and the certificate is issued, but visitors see a “site is being prepared” page instead of your content. It normally takes up to 24 hours, and you get an email once it is approved.
You do not have to sit and wait: pages, texts and articles can all be prepared while the review runs.
What Is Looked At
The name and the address of the site, the text on the pages and the titles of the published articles. What stops a site is what you would expect — adult content, fraud, pills and casinos, or pretending to be somebody else's brand.
After a Big Edit
A site that is already live is re-checked when its content changes substantially. This runs in the background and you will not notice it: a normal edit does not take the site offline.
The Address Is Checked Too
The subdomain is checked at the moment you create the site. If it looks like somebody else's brand or like an obvious spam pattern, you are asked to pick another one right away — before anything is built.
If the Site Was Suspended
You get an email with the reason, written out in full. Your pages and articles are not deleted — they come back if the site is reinstated. If you believe it is a mistake, reply to that email or write to [email protected] and explain.